Conversion Optimization Blog

New Version of Reedge in Beta

Let me share some of the things that good A/B testing tools should be able to do nowadays and how that would benefit you as a business when you go dive into the new version: Run segmented testing on source, country and historical behavior or your visitor. Most of the times you will find there are real gems in the segmented targeting and missing out on that is a pity. With modern testing tools like Reedge V3 you can use 35 elements to make advanced segments. Live Reports that show how your test is influencing conversion in real-time This makes it easier to verify the testing is... Read more

Matt Cutts: Split Testing Is Perfectly Fine By Google

One of the questions we get often get is: will my SEO rankings be affected by split testing. In short No... but it is always nice to hear this from Matt Cutts at Google. In a HackerNews thread about a website being treated as hacked by Google thought the A/B testing tool had triggered this. Matt Cutts said recently in a tweet good things about A/B testing A/B testing can be really helpful. A classic blog post from 2009: goo.gl/r45Xj Lesson: buttons get clicked more. — Matt Cutts (@mattcutts) April 15, 2012 Also in the HackerNews thread Matt said the following things... Read more

ConversionBoost™ Program

You want to get a team of three conversion experts working on your website for 8 weeks? Now Convert.com & Reedge are offering to ten businesses a ConversionBoost™ program that involves, analyzing your site (analytic, heatmaps, funnels and usability studies), redesign parts is needed, developing the code, testing the improvements all without you lifting a finger from the mouse! Top Team On Your Side Get reports on current state of the site Get our conversion plan to work on opportunities we find Get three expert working on your site Since you authorize every step of... Read more

Committed to Conversion Results

Every e-commerce and marketing manager knows that the metrics for his jobs are closely connected to the sales department.  Revenue is not the right metric for traffic though.  So how do you know that what you are doing is actually working?  Increased sales this week could just be due to your competitor going out of business last week.  Leads and e-commerce checkouts are the most accurate metrics for determining your conversion rate.  For this, divide your unique visitors by the amount of leads or online sales and now you have the right metric. But is there more that can increase your... Read more

Update Reedge: New Developments and Improvements

It’s been quite a while on our side and we wanted to share an update with you all.  Behind the screen we have been working on many things since our last update in November. Here is a list: Asynchronous Script Our script of Reedge Optimizer now works asynchronous and that means we will load right from the moment the browser finds the script in the header without blocking any of your own scripts or content. The page will not load faster but the page will not wait for our script to finish its load and that is increasing user experience for many clients. Infrastructure changes Due to the... Read more

Ash Maurya is Best Workbook for Running Lean Startups

I downloaded the latest version on Ash Maurya ‘s book Running Lean. I read it over 6 months ago but now we are more into the whole lean methodology and I read Eric Ries’ Lean Startup book recently also Ash’s book made more sense. When reading Nail it then Scale it from Paul Ahlstrom, then Eric Ries Lean Startup I wanted to get working on metrics for Reedge. I came up with the following findings (below) only to find out that Ash actually gives a valuable insight on how to measure a idea in the very early stages. You should get Ash’s book! It will cost you one tweet you will... Read more

Measure Lean Startup Metrics

After I got hooked on the Lean Startup Methodology from Eric Ries I figured we need to go back to the basics with Reedge and figure out what makes our clients happy clients and how can we really learn faster and more objective and find the perfect product market fit. The problem with this Lean thought is that even though Eric Ries new book Lean Startups is good, it does not give me a template or format on how to measure our growth. It says you have to pick metrics and monitor changes, but what metrics should we take. Here is my thought on what we could use as metrics for... Read more

Free Conversion Advice for Omnistar Affiliate Software

Clients keep asking I love to refer people but is there also a referral program for Reedge. After several months of hearing this today it was on top of my to-do list. I selected Omnistar Affiliate Software for its integration with Batchblue CRM and a decent starting price of $27 usd. Sign-up went smooth even if they do not accept my last name "van der Heijden" since it has these weird spaces in it, the online SaaS system does not seem ready for my weird spaces so I accepted that I now am "Vanderheijden" for Omnistar. Then only to find out next I got a free trial with my credit card, I can... Read more

Web Conversion – Measuring Just Got Easier

We just made tracking web conversions easier for everyone. A little addition we made this week makes it now easier to track goals and track web conversion for any website. In the Visual Editor of our Conversion Optimizer we added the option to click on any item and add it to the goals page. Web Conversion Made Simpler Tracking web conversions can be cumbersome if you have to paste URL's of web conversion pages, but it your web conversion might be just as simple as a click on a button or link to a third party website. Now Reedge Conversion Optimizer support Click&Track™ for links,... Read more

Reedge Tracking for Yahoo Stores

We got a lot of questions on how we work with Yahoo Stores and we can tell you that Reedge works well within any version of Yahoo Stores in tracking, A/B testing as well as funnel analytics and personalization of Yahoo Store elements. At the same time we realise that there are many versions of Yahoo Stores and together with Your Store Wizard we can now offer a full service solutions for installation of Reedge tracking in Yahoo Stores. Click here for Reedge Tracking Installation on Yahoo Stores. We hope this service offers a solution for the less tech-savy clients that want simple A/B... Read more